Jenna Hutchison

Senior Designer  ·  Brand & Communications Specialist

+61 0413 177 522   ·   jenna@thebrisbanedesignco.com   ·   Brisbane, QLD

Profile

Senior graphic designer and brand communications specialist with 10+ years of experience in visual design, art direction, campaign development, and digital content production. Skilled in all areas of design, brand identity, typography, and layout across print and digital platforms. Adept at interpreting design briefs, managing complex project pipelines, and delivering accessible, audience-focused creative that supports strategic communications outcomes.

Trusted by cross-functional teams and senior stakeholders for creative direction, brand consistency, and high-quality design delivery across integrated campaigns, social media, EDMs, websites, publications, and marketing materials.

Core Skills

• Graphic Design

• Visual Design & Art Direction

• Brand Identity & Style Guides

• UI / UX Design

• Typography & Layout

• Digital & Print Production

• Integrated Campaign Design

• Stakeholder Engagement

• Accessibility & WCAG Standards

• Photography & Videography

• Social Media & EDM Design

• Motion Graphics & Animation

• Publication & Editorial Design

• Project & Deadline Management

Design Deliverables

• Newsletters & EDMs

• Social Media Content & Assets

• Websites & Digital Experiences

• Campaigns & Advertising

• Presentations & Event Collateral

• Reports & Corporate Publications

• Signage & Retail Environments

• Packaging & Brand Identity Systems

• Video, Motion & Animation Assets

Software

• Adobe Creative Suite (CC)

• Adobe InDesign

• Adobe Illustrator

• Adobe Photoshop

• Adobe Premiere Pro / After Effects

• Figma

• Sketch

• Canva (Advanced)

• Microsoft Office Suite

Education

Bachelor of Digital Design
Queensland College of Art
Griffith University

2011 – 2014

Work Experience

Lorna Jane

Design Lead   ·   2024 – Present

Senior graphic designer at one of Australia's most recognised female-founded activewear brands, delivering high-quality visual design, campaign assets, and brand communications across digital, print, retail, and motion channels.

• Design and produce integrated campaign assets across social media, digital advertising, EDMs, print collateral, in-store signage, and retail environments for a global audience.

• Contribute to campaign concept development and art direction, translating brand strategy into compelling, channel-appropriate visual design.

• Deliver image retouching, photo editing, and post-production finishing to premium, global-standard quality.

• Apply motion graphics and video design skills to produce engaging multimedia content across digital platforms.

• Uphold and apply brand identity standards, ensuring consistent typographic, colour, and layout application across all design outputs.

• Collaborate with cross-functional teams including marketing, e-commerce, and retail to manage project briefs, prioritise workloads, and deliver to deadline.

• Stay current with emerging digital design trends, tools, and technologies to continuously elevate creative output quality.

The Brisbane Design Collective

Design Lead   ·   2020 – 2024

Founded a Brisbane-based design agency delivering brand, digital, and communications work for a diverse national and international client base.

• Delivered graphic design, visual communications, and digital content across websites, integrated campaigns, social media, EDMs, print publications, and marketing materials.

• Developed, documented, and maintained brand identity systems and style guides, providing training to ensure consistent application across all client communications.

• Managed multiple concurrent projects across diverse industries, prioritising competing deadlines and maintaining quality of output throughout.

• Built trusted stakeholder relationships through clear communication, expert creative guidance, and reliable on-brief delivery.

Splosh Homewares & Gifts

Design Lead   ·   2017 – 2020

Senior design role for a national homewares and giftware brand, responsible for end-to-end visual design and art direction across product, packaging, digital, and print for B2B and B2C channels.

• Directed visual design for quarterly product launches, from trend research, moodboarding, and concept development through to production-ready print and digital assets.

• Maintained brand guidelines and design standards across the business, overseeing a high-volume project pipeline while meeting tight seasonal deadlines.

• Liaised with international manufacturers and suppliers in China and Hong Kong, communicating design specifications and reviewing production quality on-site.

Abi & Joseph

Designer   ·   2016 – 2017

Multi-disciplinary graphic design role in a fast-paced startup environment, producing textile and print design, digital marketing assets, social media content, and brand communications across multiple channels.

Metagenics

Designer   ·   2014 – 2016

End-to-end graphic design and visual communications role across POS display, packaging design, print and digital advertising, corporate publications, and educational materials for a portfolio of health and wellness brands. Collaborated with marketing, product, and sales teams to manage briefs and deliver high volumes of diverse creative projects to deadline.